Without igniting a fan base, your book sales will wane.

Few readers show up at bookstores for author readings these days. Book promo tours on Zoom are the norm. But the short attention spans and distractions of readers make your job harder than ever.

The best practices of bestseller TED Talk authors can help.

After all, top TEDsters know how to connect with readers and compel them to action. "Digital Connection" with readers is a big factor in why their books become bestsellers — again, and again, and again.

Now it's your turn.

This 8-part framework unpacks the TEDster's approach to book promotions. What's more, it even links to specific TED Talks to illustrate key messaging tools.

Let's get you started!