Telling a good story is not easy.

Telling a great story that sticks is even harder.

Fact is, not everyone is a natural storyteller. And a poorly told story is a sure way to lose the attention of your listeners. It happens every day.

The best TED Talk speakers know how to tell crisp, captivating stories. Stories that are memorable. Stories that are shared. Stories that drive results.

Now it's your turn.

This guide unpacks 6 TEDster keys for storytelling. What's more, it links to specific top TED Talk examples to illustrate each point.

Let's get you started!